Atelier-To-Go Trunk Show

Walk down Oxford Street at any time on a Saturday and see how many seconds you can walk down the street without flustering or being overwhelmed by the amount of people playing slalom through the huge crowds.
A typical response would be shop online but with thousands of e-commerce sites propping up everywhere, it's just as annoying scouring page after page of thousands of products and still find nothing. Asos, Shopbop and My-Wardrobe have left their personality in 2010 and gone for product after brand after product.



Net-A-Porter are the only ones that seem to get it right but their price points don't go down well with the majority of peoples bank accounts.
Recently my opinion of online shopping was changed when a friend introduced me to new e-commerce site Atelier-To-Go.
Think of it as a smaller Net-A-Porter but with a curated collection of products that could rival Liberty's buying team. If a sleek, modern design and a wide range of brands wasn't enough, experts are on hand  to transform any woman from dull and boring to chic and sophisticated style queen.
Experts aren't the typical online advisers like the intern sitting behind the desk but are in the form of Fashion Editors, Elle's infamous Stacey Duguid (a.k.a I am Mademoiselle) as well as various fashion writers and advice from the Atelier team.


So when I received an invite in my inbox to shop at their Atelier trunk show I couldn't wait to pop down, meet the team but more importantly look at their curated collection of brands.
Held in the luxurious Mayfair Hotel, i was taken to the biggest suite I've ever seen, handed a glass of champagne and guided round each collection.



By far my favourite collection was Paper London...Pastel colours, structured coats, cocktail dresses and chic jackets, it epitomised style icons such as Olivia Palermo and Victoria Beckham to a T.
The Atelier team including Sasha and Jacqueline were on hand to offer advice and help with sizing.





Although i didn't purchase anything (purely to protect my bank account from becoming extinct) there were dozens of pieces that were screaming for a place in my wardrobe.



Thank you to the lovely Atelier team and The Mayfair Hotel for welcoming me warmly again to their luxurious suites. Shop the latest pieces to arrive on the site here.

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