Urban Outfitters Press Day



As the temperature dropped over an icy cold London, the Prosecco and canap├ęs were flowing in a small showroom on Charing Cross Road. After being let down by my iPhone maps, I finally found the place where the Urban Outfitters S/S 13 press day was and huddled in to warm up my numb fingers.


Moving to London over a year ago and being introduced to Urban Outfitters accidently by walking the opposite way on Oxford Street, I loved their approach to clothes and the close links between culture and fashion. This was no different at the sneak preview of next seasons collections with quirky  books and fashion films being projected on the wall. 



The Accessories
Each season, Urban Outfitters don't do their bags or shoes by half and next season is no different. Leather bags with spike accents and studs to make it them stand out as cool. Gold chains were detailed on the Iro bags (the meaning of cool was certainly being defined by UO) whilst sunglasses were treated to flower add ons onto the frames. 



The hi tops also made a reappearance  which is currently storming the high street thanks to Ash and Isabel Marant who debuted them on the catwalks earlier this year. Sandals were given a more sophisticated treatment with brown leather and a cute leopard print for the more daring trendsetter.



























The Collection
As a fan of building up an essentials capsule wardrobe I fell in love with these boyfriend jeans. I've desperately been looking for a pair which fit me as Zara took the term boyfriend too literally with their sizing. I also loved the hipster Obey sweater which is sure to fly off the shelves when it drops next Februrary/March. They also go great together as a lazy Sunday outfit.


For evening wear, Urban Outfitters concessions have provided the perfect pieces to dress any outfit up for cocktails in Brick Lane to the Meatpacking District or dining out in Manchester. April May was one of the designers that had intricate embellishment on the tees such as the one below with peacocks stitched onto the chest with a silver fish scale style sleeve.



 I also loved the pearl detail on the grey tee which was my favourite item from the whole collection which would look great with leather skinnys and a white blazer.



 The floral swimwear gave the collection a romantic feel especially when placed next to the floral sunglasses and printed heels which i loved. There was very much a sense of eclectic fashion and looking back on the past to create new trends such as the paisley print blouse with polka dot dungarees which I feel has been influenced my a certain Miss Chung.


Overall I really enjoyed the press day and a huge thanks to the PR team at Urban Outfitters for putting up with my icy cold handshake and shivering and for a alternative press day. The collection will drop early next year so keep your eyes peeled.
Feel free to comment below.

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