|Alexa in the Photobooth|
The poster girl for the Fall campaign was none other than style icon Alexa Chung whose floaty layered hair gave effortless pictures refelcting the minimal theme of the brand.
Using Alexa as the face of their brand is a great decision representing the cool bohemian brand with it's feminine pieces.
The campaign images are simple yet beautiful showcasing, Alexa's smokey eye makeup and porcelain skin.
Alexa's style is continuing to defy bloggers and editors with her ever changing trend setting and styling pieces that only her slimline frame could pull off.