At the forefront of the digital branding fashion world is Mr digital himself Christopher Bailey who incorporated his magic once again with the "Tweetwalk" to the delight of Burberry fans round the world. Again this season the clothes were available directly on burberry.com after the show so the cute bows and the voluminous coats could be ordered in immediately.
|Christopher Bailey with the Burberry Models including Edie Campbell and Cara Delevingne|
As per usual on the Burberry show, the front row was out in force with RHW, Eddie Redmayne, Clemence Poesy, Mario Testino, Scott Schuman (below) and Will Young all with beaming grins as the rain fell against the roof of the tent in Kensington Gardens. I had the the wonderful pleasure of seeing Christopher Bailey outside the tent talking to his team as they went through last minute prep of the show blasting out Rae's 'Walls' as i strolled through Hyde Park.
|Scott Schuman of "The Satorialist" takes images with his partner on the front row|
Seeing this season's collection just demonstrated to many and many other fashion editors/writers/bloggers how talented Mr Bailey really is. The wool mixed with the Gabardine mixed again with the leather and a bow to sinch in the velvet trench highlights the detail that makes this British fashion house stand the test of time. Once again well done Team Burberry.
|Cara Delevingne watched by proud sibling Poppy closes the show with rain confetti, umbrellas and the Velvet full Coat|